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Welcome to Relevant Pay

Relevant is for a team of young, energetic financial distributions & rural marketing professionals focused exclusively on urban & semi-urban poor, rural India & people at the base of the pyramid. We are a for-profit business with a social mission to promote inclusive growth & entrepreneurship.

Since 2012 our team is working towards replicable, sustainable & scalable distribution business model by setting up small brick & mortar banking outlets in urban/semi-urban & rural India. We currently have more than 1000 outlets which are equipped with a laptop, biometric device, MPOS, as well as internet & can process financial transactions on behalf of the customer. These outlets are also equipped to sell any other financial / non-financial products ranging from bank prepaid card, mobile recharge to a booking of online rail tickets. Relevant can also support digital transactions (under Digital India movement) through MPOS, Aadhar Pay, UPI, BHIM, microinsurance sales & premium collections, NPS registrations & top up, Aadhar registration as well as servicing points & to certain extent E-Commerce.

We promise to provide easy & affordable payments & financial products, educate the masses about the product through various financial literacy programs of NABARD & RBI, create local access to these products by opening small banking outlets, provide on the spot service, and stay in constant touch with our end customers

Relevant with its unique "inclusive growth "business model helps Financial Institutions & product companies to reach the BOP target groups


Our mission is to provide easy & affordable financial products and services to our customers who are at the bottom of the pyramid. 

Our Vision is to establish ourselves a platform to fulfil the gap between merchant and consumers through Financial Inclusion space and enable "Last Mile" delivery through our agent network.

Our Wide Range of Services

To sub-serve the goal of Government of India (GOI) and Reserve Bank of India (RBI) in furthering Financial Inclusion.

Aadhaar Enabled Payment System (AEPS)

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Point of Sale (POS) Service

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Mobile Recharge

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DTH Recharge

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Bharat Bill Payment System (BBPS)

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Domestic Money Transfer (DMT)

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Read your all intuitions and get solutions for enjoying our services in a larger spectrum. Read our frequent asked questions (FAQ) which we havesurveyed as per your opinion case study.

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  • BJ-224, BJ Block, Sector II, Salt Lake City, Kolkata, West Bengal 700091
  • info@relevantpay.com
  • +91 8617698160